AI scrapes everything from the internet. The configuration, the sound, the opinion – it’s someone else’s, and you don’t know whose.

We work with your unique values, vision and objectives to put individuality back into your content.

Its spell checker might be perfect but AI doesn’t pick up on awkward phrasing, opportunities to use slang and tone to its advantage, and it isn’t always grammatically correct.

We add nuance, localisation and critical thought to optimise the words you put out to your audience.

AI misses opportunities – to convert, build relationships and rank on search engines. Without this, your copy is only half complete.

We use our knowledge of SEO, design, advertising and psychology, to help you find your customers, and keep them.

You may want to branch out into a new area and appeal to a US audience – something that AI is unable to do alone.

Whatever the market, we can discuss local nuance and competitors to make sure your messages land well and in the right hands.

There’s one thing AI is great at – consistency. But some of the consistencies are irritating and might put off your audience.

We take out the usual suspects – the rogue capital letters, Em dashes, passive turns of phrase and overuse of words like ergonomic in the wrong context. We also look to understand emerging patterns that might undermine your marketing communications.

AI can be a bit of a people pleaser. The same prompt can come back with different answers, in the space of minutes. It also, alarmingly, makes things up – quite simple things that it could easily check.

We fact check vigorously, to make sure your intelligent system is not feeding you any BS.